Going Negative

Name: Going Negative
SKU: 1679712
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Description

Drawing on both laboratory experiments and the real world of America's presidential and congressional races, the authors aim to show in this text that negative advertising drives down voter turnout, and that political consultants intentionally use ads for this purpose.

Release date Australia

August 1st, 1997

Author

Audiences

Postgraduate, Research & Scholarly
Professional & Vocational
Undergraduate

Country of Publication

United States

Imprint

The Free Press

Pages

256

Publisher

Simon & Schuster

Dimensions

156x235x18

ISBN-13

9780684837116

Product ID

1679712

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