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Green Fashion Retail on Hardback
Green Fashion Retail on Hardback
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Green Fashion Retail

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Description

This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies. Chapters in the book provide theoretical and practical insight on how going green may positively influence the strategy of fashion retailers and marketers, who have to react to the changing society and customer needs. Structured in four main parts, and based on distinct research questions, readers will be able to dig deep into the individual levers for possible adaptions. It thus provides a solid understanding on how to integrate green aspects into any fashion retailers business model. 
Release date Australia
October 26th, 2016
Audience
  • Professional & Vocational
Contributor
  • Edited by Jochen Strahle
Edition
1st ed. 2017
Illustrations
57 Illustrations, black and white; XIII, 291 p. 57 illus.
Pages
291
Dimensions
155x235x19
ISBN-13
9789811024399
Product ID
25652271

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