Business & Economics Books:

Green Jujitsu

The Smart Way to Embed Sustainability into Your Organization
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Paperback / softback
$68.99
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Description

Business has recently woken up to the need to address environmental sustainability in a meaningful way. No longer is it sufficient to have an environmental policy or environmental management system - substantial changes to business practice are required. Culture change is widely regarded as the most vital and the most difficult element of this paradigm shift. The standard methods of "switch it off" stickers, awareness presentations and proclamations from the top have proved incapable of delivering the shift in attitudes required. Green Jujitsu is a completely different way of looking at culture change for environmental sustainability. Instead of trying to correct your colleagues' perceived "weaknesses", it focuses instead on playing to their strengths to get them truly interested and engaged. This principle is applied to the "elephant model" of culture change: providing clear guidance, inspiring people emotionally and altering the working environment. These techniques are illustrated with case studies from the author's own experience of facilitating culture change on the front line in some of the world's leading organizations.

Author Biography:

GARETH KANE is an internationally-recognized environmental and sustainability expert. He has appeared as a media pundit on sustainability issues on, for example, the BBC Six O'Clock News, Countryfile, The Politics Show and local radio.
Release date Australia
September 18th, 2012
Author
Audiences
  • Professional & Vocational
  • Tertiary Education (US: College)
Pages
66
Series
Dimensions
148x210x4
ISBN-13
9781909293069
Product ID
20931988

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