WHATEVER YOU THOUGHT YOU KNEW ABOUT THE CAF� INDUSTRY IS WRONG. You need experience and exposure to the hospitality industry in order to have a chance at success. More than 50% of cafes don't survive the first few years....But there's always exceptions to the rules, and we're here to help you become that exception. With backgrounds in corporate Human Resource Management and Law Enforcement & Border Protection, we entered the hospitality industry without industry specific knowledge or even knowing how to make a coffee!Using our combined two decades of hospitality experience, we share our knowledge and experience on: - Your business plan- Finding the right location- Branding and marketing- Staffing and recruitment- Leadership and influence And everything in between for you to build a profitable and sustainable business against the odds.This book contains everything you need to create the best possible foundation and framework to succeed in your business, and information to guide you no matter where you're at in the business life-cycle.