Joe Sugg is a YouTube sensation, actor and author. Having starred in the Kay Mellor BBC Drama Syndicate as Sam as well as starring in the hit West End musical Waitress as Ogie, which earned him rave reviews from critics. As of 2022, he has over 26 million followers across all social media channels and is an international star. Joe launched Margravine Management with Caspar Lee back in 2018. Margravine is a new talent management company that identifies, nurtures and elevates new talent in the digital sphere. Joe was also a finalist of one of the UK's largest shows, BBC's Strictly Come Dancing becoming one of the first 'social media' personalities to compete on the show. He's hosted The One Show and recently appeared on Countryfile speaking about the importance of British hedgerows, touching back on his roof thatching roots. Joe's own garden features on his vlogs and Instagram posts. In 2020 after living in a city flat with a small amount of outdoor space, Joe had to get creative in finding ways to bring nature into his life. He now lives in the rolling hills of the British countryside.