Growing Up Digital

Rise of the Net Generation

By:

Don Tapscott

Format:

Paperback

Series:

Oracle Press Series

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Description

This text offers an overview of the N-generation, the generation of children who in the year 2000 will be between the ages of two and 22. This group is a "tsunami" that could force changes in communications, retailing, branding, advertising, and education. The author contends that the N-generation are becoming so technologically proficient that they will "lap" their parents and leave them behind. The book also demonstrates the common characteristics of the N-generation, acceptance of diversity, because the Net doesn't distinguish between racial or gender identities, and a curiosity about exploring and discovering new worlds over the Internet.

Release date Australia

July 1st, 1999

Author

Don Tapscott

Audience

Professional & Vocational

Country of Publication

United States

Edition

New edition

Illustrations

1, black & white illustrations

Imprint

McGraw-Hill Inc.,US

Pages

352

Publisher

McGraw-Hill Education - Europe

Series

Oracle Press Series

Dimensions

152x229x19

ISBN-13

9780071347983

Product ID

3871448

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