Handbook of Business Communication Image close
Handbook of Business Communication on Hardback
Handbook of Business Communication on Hardback
Show Hide Adult Content
Handbook of Business Communication close

Non-Fiction Books:

Home  
Books  
Non-Fiction  
Reference  
Literature  
Language & linguistics

Handbook of Business Communication

Linguistic Approaches
Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

Format:

Hardback
$775.99
Available from supplier

The item is brand new and in-stock with one of our preferred suppliers. The item will ship from a Mighty Ape warehouse within the timeframe shown.

Usually ships in 3-4 weeks
0 in Trolley

Buy Now, Pay Later with:

4 payments of $194.00 with Afterpay Learn more

Availability

Delivering to:

Estimated arrival:

  • Around 11-21 June using International Courier

Explore more Handbooks of Applied Linguistics [Hal]

See all products in this series

Handbook of the Language Industry on Hardback Save $23
$699.99
$722.99
Handbook of the Language Industry
Hardback
Pre-order - out 29 Aug 2024
Handbook of Language and Communication: Diversity and Change on Hardback
$816.99
Handbook of Language and Communication: Diversity and Change
Hardback
Available - Usually ships in 3-4 weeks
Handbook of Communication in Organisations and Professions on Hardback
$1133.99
Handbook of Communication in Organisations and Professions
Hardback
Available - Usually ships in 3-4 weeks
Handbook of Intercultural Communication
$121.99
Handbook of Intercultural Communication
Paperback / softback
Available - Usually ships in 3-4 weeks
Handbook of Multilingualism and Multilingual Communication on Hardback
$812.99
Handbook of Multilingualism and Multilingual Communication
Hardback
Available - Usually ships in 3-4 weeks
Handbook of Second and Foreign Language Writing
$118.99
Handbook of Second and Foreign Language Writing
Paperback / softback
Available - Usually ships in 3-4 weeks
Handbook of Management Communication on Hardback
$750.99
Handbook of Management Communication
Hardback
Available - Usually ships in 3-4 weeks
Handbook of Interpersonal Communication on Hardback
$814.99
Handbook of Interpersonal Communication
Hardback
Available - Usually ships in 3-4 weeks
Handbook of Communication in the Public Sphere
$98.99
Handbook of Communication in the Public Sphere
Paperback / softback
Available - Usually ships in 3-4 weeks
Handbook of Business Communication
$137.99
Handbook of Business Communication
Paperback / softback
Available - Usually ships in 3-4 weeks
Handbook of Management Communication
$67.99
Handbook of Management Communication
Paperback / softback
Available - Usually ships in 3-4 weeks
Handbook of Communication Competence on Hardback
$811.99
Handbook of Communication Competence
Hardback
Available - Usually ships in 3-4 weeks
Handbook of Second Language Assessment
$121.99
Handbook of Second Language Assessment
Paperback / softback
Available - Usually ships in 3-4 weeks
Handbook of Language and Communication: Diversity and Change
$107.99
Handbook of Language and Communication: Diversity and Change
Paperback / softback
Available - Usually ships in 3-4 weeks
Handbook of Second and Foreign Language Writing on Hardback
$970.99
Handbook of Second and Foreign Language Writing
Hardback
Available - Usually ships in 3-4 weeks
Handbook of Home Language Maintenance and Development
$81.99
Handbook of Home Language Maintenance and Development
Paperback / softback
Available - Usually ships in 3-4 weeks

Description

The book takes a specifically linguistic approach to business communication, drawing together perspectives from various research traditions. These include genre analysis, LSP research, and language teaching. There are 30 chapters organized into five parts: (1) Introduction; (2) genres and media (e.g., presentations, negotiations, meetings, sales talk, e-mail, websites, advertising, annual reports; (3) Foreign languages and culture (e.g., intercultural business communication, language needs and policies, multilingualism and English as a lingua franca in international business contexts, teaching and learning foreign business languages), (4) Lexical phenomena (e.g., structure and semantics of business terms, metaphor, metonymy and euphemism, language planning, the language of marketing and accounting, proper names in business, lexicography, corpora and corpus linguistics), (5) Building bridges across disciplines (e.g., organizational discourse, corporate language and design, standardized text modules).

Author Biography:

Gerlinde Mautner and Franz Rainer, WU Vienna, Vienna, Austria.
Release date Australia
July 24th, 2017
Audience
  • Professional & Vocational
Contributors
  • Edited by Franz Rainer
  • Edited by Gerlinde Mautner
Pages
711
ISBN-13
9781614516835
Product ID
22700248

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Recommended for you

Recommended from your browsing history

Help & options

Filed under...

Books >
Non-Fiction >
Reference >
Literature >
Language & linguistics
Books >
Non-Fiction >
Reference >
General Studies >
Communication studies