Non-Fiction Books:

Handbook of Social Media Management

Value Chain and Business Models in Changing Media Markets
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Hardback
$533.99
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Description

Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book’s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.

Author Biography:

Mike Friedrichsen, Prof. Dr., Dipl.Volkswirt, M.A., Bankkaufmann, Studieum der Volkswirtschaftslehre (Diplom) und der Betriebswirtschaftslehre, Publizist und Politologie (M.A.) in Kiel, Mainz, Canterbury, San Diego und Berlin. Promotion an der FU Berlin (1996). Anschliessend (1996-1999) Direktor und Geschaftsfuhrer des Markt- und Kommunikationsforschungsinstituts Media Futura. 1999 Ernennung zum Professor auf Lebzeit an der Hochschule der Medien, bis 2003 Lehrstuhl fur Medienwirtschft, Medienmanangement und Medienforschung an der Hochschule der Medien Stuttgart (Studiergang Medienwirtschaft). Danach von 2003-2007 Professor und Inhaber des Lehrstuhls fur Medienmanagement und Marketing am Internationalen Institut fur Management der Universitat Flensburg. Seit 2007 Professor fur Media Business und Media Innovation an der Hochschule der Medien Stuttgart (Studiengang Wirtschaftsinformatik und digitale Medien). Seit 2008 zusatzlich Direktor des Institute for Media Business (IMB) und des Media Business Transfer Center (MBTC Media) in Berlin. Seit 2011 Leiter der Humboldt Media Business School an der Humboldt-Universitat Berlin. Wolfgang Muhl-Benninghaus, Prof. Dr., Studium der Wirtschaftswissenschaften/Wirtschaftsgeschichte sowie der Alten Geschichte, Geschichte der Asthetik, Philosophie- und Kunstgeschichte (Abschluss Dipl.oec. 1978); Promotion an der HU Berlin (1981), Zusatzstudium Moskau 1981/82, Habilitation 1988; 1991-1993 Vertretungsstelle Universitat Koblenz/Landau 1991-1993; Berufung zum Universitatsprofessor an die HU Berlin 1993; Direktor des Media Business Transfer Center und des Institute for Media Business in Berlin. Seit 2011 Leiter der Humboldt Media Business School an der Humboldt-Universitat Berlin.
Release date Australia
June 7th, 2013
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
  • Undergraduate
Contributors
  • Edited by Mike Friedrichsen
  • Edited by Wolfgang Muhl-Benninghaus
Illustrations
47 Illustrations, color; 127 Illustrations, black and white; IX, 880 p. 174 illus., 47 illus. in color.
Pages
880
Dimensions
156x234x46
ISBN-13
9783642288968
Product ID
19824594

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