An innovative entrepreneur, empowerment speaker and author, Cheryl Holland is the founder of A'Sista Project- an empowerment haven for savvy, sassy, and smart women who want to have their cake and eat it too! With her witty and authentic approach she motivates, inspires, and empowers women to disconnect from the status quo to fully pursue purpose and passion without feeling guilty or selfish. Her focus is to increase the social, economic, and spiritual strength of women by developing confidence and building life and business success through private and group coaching, seminars, workshops, and conferences. Cheryl is the author of "Have Your Cake & Eat it Too!" - The Savvy & Sassy Guide to Get What You Want In Life & Business. She is the host of the annual, Permission Granted Empowerment Seminar where she brings together other empowering women to help motivate and inspire attendees to greatness. Cheryl is also is the creator of the Make It Happen Business Boot Camp, an 8-week business-training program as well as the Idea to Income Formula home study program. As a branding connoisseur, Cheryl works with entrepreneurs, speakers, authors, consultants and coaches to build their brands and turn their websites into money making profit centers through her branding and design company, A'Sista Media Group, LLC. Her business-coaching clients look to her for help attracting more clients, expanding their influence and increasing their income. Cheryl is also is known for her work and dedication when it comes to serving the Lord in ministry and doing it all in the spirit of excellence. She has served in ministry for more than 15 years and is an anointed and uncompromising Bible teacher. Her teaching style is clear, to the point and unapologetic; but sprinkled with grace. She has served in several capacities in the Church including teaching Sunday school for youth and adults, developing discipleship curriculum, and using her gifts to exemplify excellence in administration, organization, planning, as well as graphic and web design.