Hidden in Plain Sight Image close
Hidden in Plain Sight on Hardback by Jan Chipchase
Hidden in Plain Sight on Hardback by Jan Chipchase
Show Hide Adult Content
Hidden in Plain Sight close

Business & Economics Books:

Home  
Books  
Business & Economics  
Business & Management  
Business strategy

Hidden in Plain Sight

How to Create Extraordinary Products for Tomorrow's Customers
Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

By:

Format:

Hardback
$49.99
Available from supplier

The item is brand new and in-stock with one of our preferred suppliers. The item will ship from a Mighty Ape warehouse within the timeframe shown.

Usually ships in 2-3 weeks
0 in Trolley

Buy Now, Pay Later with:

Afterpay is available on orders $100 to $2000 Learn more

Availability

Delivering to:

Estimated arrival:

  • Around 5-17 June using International Courier

Description

Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave. Chipchase, named by Fortune as "one of the 50 smartest people in tech," has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that we do every day an how they effect our buying decisions. Future-focused and provocative, Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers illuminates exactly what drives consumers to make the choices they do, and demonstrates how all types of businesses can learn to see-and capitalize upon-what is hidden in plain sight today to create businesses tomorrow.

Author Biography:

Jan Chipchase is the Executive Creative Director of Global Insights at frog, a global innovation consultancy, where he runs the design research practice. He was also the senior design strategist and principal scientist at Nokia’s research laboratory. He has over 25 patents granted or pending, and his research is widely published in leading international media including the New York Times, BBC, Business Week, The Economist, Wired, Welt, Stern and Nikkei. Fortune named him “one of the 50 smartest people in tech.” He lives in Shanghai, China but travels extensively and frequently throughout the world.
Release date Australia
June 20th, 2013
Audience
  • Professional & Vocational
Pages
256
Dimensions
152x229x23
ISBN-13
9780062125699
Product ID
20637266

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Recommended for you

Recommended from your browsing history

Help & options

Filed under...

Books >
Business & Economics >
Business & Management >
Business strategy
Books >
Arts & Photography >
Commercial Art & Design >
Product design
Books >
Non-Fiction >
Social Sciences >
Sociology, social studies
Books >
Business & Economics
Books >
Business & Economics >
Business & Management >
Management of specific areas >
Research & development management
Books >
Business & Economics >
Business & Management >
Sales & Marketing
Books >
Business & Economics >
Business & Management >
Sales & Marketing >
Market research
Books >
Self-Help >
Popular Psychology >
Memory improvement & thinking techniques