Business & Economics Books:

Hospitality Marketing and Consumer Behavior

Creating Memorable Experiences
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Hardback
$366.99
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Description

Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.

Author Biography:

Jauhari, Vinnie|
Release date Australia
June 19th, 2017
Audiences
  • General (US: Trade)
  • Tertiary Education (US: College)
Contributor
  • Edited by Vinnie Jauhari
Illustrations
32 Tables, black and white; 10 Illustrations, color; 5 Illustrations, black and white
Pages
360
ISBN-13
9781771883788
Product ID
24304253

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