Sales Revenue is the heart and soul of a company and it is one of the most critical elements in any company's success. We all know that if your company has a steadily declining sales pattern, is like having a death sentence stamped on its forehead. Nobody will invest nor buy into your business. I even venture to say that a company with flat sales is not "surviving" but is reality suffering a slow and painful death because nothing else stays flat over time, such as salaries, product costs, or administrative expenses. Given the importance of growing sales, then, there may be nothing more challenging than building a successful sales team that will enable winning everyday battles in the marketplace and putting the company in a leadership role. That's the principle intent of this work - to help establish guidelines and actions that will help the reader to create a top-flight sales team and move it to the point of maximum productivity.