How to Choose Your Best Domain Name is a short book written by Gordon Goodfellow, a highly experienced Internet marketer, writer, researcher and webmaster who has designed and built over 300 websites since the start of the century, and written the content of all of them. Without the right domain name, the website will fail. The domain name is the central keyword phrase which the website is built around and optimized for, so you'd better get it right first time, as there are no second chances. Gordon Goodfellow shows the rationale behind selecting the right domain name for a website (with the emphasis on business websites) and looks at things like search volumes, competitive balances and options for domain extensions. What to do when a domain name is not available to register is also tackled in this short but helpful book.