Asserting that the qualitative research paradigm is entrenched in the social sciences as a discipline in its own right, this book brings together finance and qualitative research to encourage researchers to expand their respective bodies of knowledge. In doing so, it promotes a synergy of insights through the mixing of perspectives. The book first covers the fundamentals of qualitative research including design, implementation and analysis. Chapters then address important questions regarding ethics and the publication process, while considering the underlying theme of reaching and respecting your audience and focusing on what editors are looking for. The final part presents real-world examples from a diverse and international range of authors, covering key topics including the use of digital tools, ethnographic research design, indigenous investment, and the human impact of financial loss. Providing a comprehensive guide for finance researchers on how to produce impactful qualitative research, this book is a vital resource for teaching as well as research advice for academics and students. It is also ideal for those in related fields including accounting, economics and actuarial studies.