The Boomer Marketing Guide for Personal Trainers prepared by the Functional Aging Institute (FAI).If you'd like to own a successful fitness business training mature adults, or fill your existing studio's midday hours with affluent adults in their 50s, 60s, 70s, and beyond, you need the step-by-step system inside this book. Boomers don't buy the same way as Gen Xers or Millennials. They also don't respond to marketing messages the same way. That's why we've aggregated over 15 years of experience studying and testing what works for our facility and for dozens of our mastermind coaching members' facilities around the world. The system we outline in this book contains the resulting proven effective, time-tested, best marketing investments to attract and convert mature adults into your personal training fitness business - even if you're just starting out. The Functional Aging Institute is dedicated to becoming the leading resource for training mature clients by providing fitness professionals with the most current, up-to-date and forward-thinking techniques and strategies. From certificate, certification, and licensing programs to expert interviews, done-for-you marketing, seminars, workshops, summits, and more, FAI is leading the way. Cody Sipe, PhD Dan Ritchie, PhD