How to Write a Good Advertisement

By:

Victor O Schwab

Format:

Paperback

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Description

2015 Reprint of 1962 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. This is in effect a short course in copywriting, wherein Schwab offers concise, specific and tested information on every phase of copywriting, including: 100 good headlines and why they work; What the Illustration should and should not do; 22 ways to hold the reader longer; 14 instructive split-run tests and more. Schwab was the head of his own ad agency as well as a student of advertising.

Release date Australia

October 5th, 2015

Author

Victor O Schwab

Audience

General (US: Trade)

Country of Publication

United States

Illustrations

black & white illustrations

Imprint

Martino Fine Books

Pages

252

Publisher

Martino Fine Books

Dimensions

156x234x14

ISBN-13

9781614278863

Product ID

24137645

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