How to Write a Marketing Plan

Define Your Strategy, Plan Effectively and Reach Your Marketing Goals

By:

John Westwood

Format:

Hardback

Series:

Creating success

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Description

A step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. How to Write a Marketing Plan includes advice on producing mini-plans and the most current information on email marketing, web usage, mobile commerce and social media. This 7th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important business skill. Including helpful chapter summaries and a detailed sample marketing plan, it is essential reading for anyone who wants to boost their product or business. The Creating Success series of books... Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.

Author Biography:

John Westwood has held a wide variety of senior sales and marketing positions and is currently an independent marketing consultant, based in East Sussex, UK. He is the author of The Marketing Plan, 30 Minutes to Write a Marketing Plan, The Marketing Plan Workbook and Marketing Your Business, all published by Kogan Page.

Release date Australia

July 3rd, 2022

Author

John Westwood

Audiences

Professional & Vocational
Tertiary Education (US: College)

Edition

7th Revised edition

Pages

192

Series

Creating success

Dimensions

145x224x19

ISBN-13

9781398605701

Product ID

35315242

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