This is the first book written for Hypnotherapy and NLP Practitioners that is devoted entirely to the use of these techniques in enabling smokers to quit. It has been written by a Harley Street hypnotherapist with over 12 years experience in helping clients to quit smoking in one-to-one sessions. Combining Ericksonian hypnotherapy and NLP with techniques from cognitive therapy, Yoga and stress management, the book shows how to deal with every possible situation in smoking cessation. How to influence the client even before the session, how to deal with the client on arrival and how to teach self-hypnosis and other techniques which will keep the client a non-smoker after the session. Providing a practical plan for marketing a hypnotherapy smoking cessation service at low cost but high impact.
After working in computers, David Botsford trained in hypnotherapy. In 2000 he trained in stage hypnosis, and performed on television, stage and for private events. In 2003 he produced a series of seven self-hypnosis CD sets and from 2005 trained hypnotherapists in smoking cessation and marketing.