In today's consumer society our expectations, aspirations and dreams are reflected in the products we buy, or covet. From the millions of goods that go on sale each year, certain items rise above the dictates of mere fashion – they become icons, stamped indelibly on the consciousness of our age. Made in a lively, thought-provoking and accessible way, six ten-minute programmes focus on some of the icons of twentieth-century design, analysing their conception and considering their impact: the Coca-Cola Bottle, Gerrit Rietveld's Red and Blue Chair, the London Transport Underground Map, the Volkswagen Beetle, Tapio Wirkkala's Composition cutlery, and the Swatch.
