Business & Economics Books:

I'm Afraid Debbie from Marketing Has Left for the Day

How to Use Behavioural Design to Create Change in the Real World
Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

Format:

Paperback / softback
$26.99
RRP:
$29.99 save 10%
Available from supplier

The item is brand new and in-stock with one of our preferred suppliers. The item will ship from a Mighty Ape warehouse within the timeframe shown.

Usually ships in 6-8 weeks

Buy Now, Pay Later with:

Afterpay is available on orders $100 to $2000 Learn more

Availability

Delivering to:

Estimated arrival:

  • Around 12-24 July using International Courier

Description

How to Use Behavioural Design to Create Change in the Real World In this ground-breaking book, author Morten Münster presents a set of rules that individuals and companies can follow to bring about necessary change. Using behavioural design and an accessible four-step method, he shows how people can be persuaded to do one thing instead of another and thereby achieve success. By examining an array of examples drawn from business, government, various public groups and institutions he demonstrates how the rules can be learned and applied in different contexts.

Author Biography:

Morten MA nster is an adviser in behavioural design. Among his clients are Adidas, Hyper Island, Danske Bank, NATO, Leo Pharma and several public institutions. He writes regularly about management and strategy in financial newspapers.
Release date Australia
March 11th, 2021
Audiences
  • Professional & Vocational
  • Tertiary Education (US: College)
Pages
304
Dimensions
136x204x34
ISBN-13
9781786279484
Product ID
33804454

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Help & options

Filed under...