Events are one of the most exciting and one of the fastest growing forms of tourism. The aim of this research is to determine the impact of local events on the travel motivation of South German ski and snowboard instructors. It outlines the existing literature about Events and Motivation and discusses the existing research paradigm and data collecting methods. A hypothesis was worked out by the researcher and a questionnaire was sent to South German ski and snowboard instructors to examine the influence of events on the decision making process and to identify the change of travel motivation by events. Addressed at ski-resort managers and at event organisers will this work of research help to identify the main reasons to travel to a ski-resort as well as the importance of events in ski-resorts.