The authors present a set of methods for designing and planning the implementation of business-to-business services in international markets and explain the practical use of the methods.
Author Biography
Prof. Dr. Tilo Bohmann, International Business School of Service Management/University of Hamburg, Germany Prof. Dr. Wolfgang Burr, University of Stuttgart, Germany Prof. Dr. Thomas Herrmann, Ruhr-Universitat Bochum, Germany Prof. Dr. Helmut Krcmar, Technische Universitat Munchen, Germany
