These are the secrets to creating something that excites people about your book. Something bold. Something beautiful. Something that will actually help you SELL MORE BOOKS. IN A WORLD where book trailers are laughably poor quality, cheesy, ugly, nigh-unwatchable; dare to create something that stands above the rest. IN A WORLD of skyrocketing costs and expensive-sounding expertise, promote your novel without spending any money. IN A WORLD where every other author seems to be rich and successful, have the tenacity to make them all jealous. This is your quintessential guide to making book trailers you can actually afford. Written by a real film and marketing professional just for authors like you. Help Richard Bailey end the scourge of abysmal book trailers by ensuring yours doesn't suck. It's easy to do, and by following this complete guide you may actually make something viewers enjoy watching, readers are excited about, and finally unlocks the secret to increasing your book's selling potential--all without breaking the bank. IN A WORLD teaches authors like you how to create effective visual marketing campaigns and how to avoid some of the common pitfalls that end with 23 Youtube views and a whole lot of, "why doesn't anyone want to read my book?" With Richard's film-industry-standard advice, you'll learn how to plan, write, visualize, direct, shoot, edit, finish, deliver, find audiences, and promote your latest horror novel, love story, sci-fi, fantasy, or even your non-fiction masterpiece. We're talking cinematic, professional-level commercials for your book, all by yourself. With IN A WORLD, you'll learn the following and much, much more: A step-by-step process from script to finished commercial How to make book commercials for FREE Tricks to improve your marketing How to write scripts and hooks that get audiences excited about your book How to find actors, cinematographers, and editors How to use your camera properly How to light a scene Editing techniques and graphics tricks Where to place your book trailer How to get your work in front of the masses How to covert commercials into actual sales Whether you're epublishing, traditionally publishing, or trying to snag an agent, using these techniques to up your game and help sell more content is a strong and often unexplored way to market your books. You don't need an expensive advertising agency or a big-budget Hollywood director to sell your story. This easy-to-follow guide to the basics of book trailers and why they are the hidden force to improve your book sales is an inspiring, educational, and no-nonsense must-have for authors and book marketers alike.