Der Erfolg einer undifferenzierten Marktbearbeitung wird zunehmend in Frage gestellt; statt dessen wird eine starkere "Einzelkundenorientierung" gefordert. Dieser Trend konkretisiert sich in Konzepten, die den einzelnen Kunden mit seinen Bedurfnissen in den Mittelpunkt rucken."
Author Biography
Dr. Volker G. Hildebrand ist wissenschaftlicher Assistent am Lehrstuhl von Prof. Dr. Jorg Link der Universitat GH Kassel."
Individualisierung ALS Strategische Option Der Marktbearbeitung
Determinanten Und Erfolgswirkungen Kundenindividueller Marketingkonzepte
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Description
Release date Australia
December 12th, 1997
Audience
- General (US: Trade)
Contributor
- With Volker G Hildebrand
Country of Publication
United States
Illustrations
black & white illustrations, black & white tables, bibliography
Imprint
Deutscher Universitatsverlag
Publisher
Deutscher Universitatsverlag
Series
Dimensions
148x210x18
ISBN-13
9783824466306
Product ID
27151885
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