Maria Ivanova-Gongne is an Assistant Professor at the Department of International Marketing at Åbo Akademi Maria Ivanova-Gongne works as an Associate Professor in International Marketing at Åbo Akademi University. Her research interests include business-to-business marketing management and migrant entrepreneurship, particularly the aspects of cross-cultural interaction and communication, as well as managerial sensemaking in international business. Another special interest lies in understanding sustainability in business from a cross-cultural and individual level perspective. Her works have appeared amongst all in such journals as Industrial Marketing Management, Critical Perspectives on International Business, European Management Journal, Journal of Business and Industrial Marketing, Journal of Small Business & Entrepreneurship and Scandinavian Journal of Management. Lasse Torkkeli is Principal Lecturer at LAB University of Applied Sciences and Adjunct Professor of International Business in the Turku School of Economics at the University of Turku. His research interests are in the international entrepreneurship field and include the role of sustainability and digitalization in internationalization of small- and medium-sized enterprises. He has published in journals such as International Business Review, International Marketing Review, and Industrial Marketing Management, among other journals and publishers. Nikolina Koporcic is a Principal Researcher at Laurea University of Applied Sciences and an Academy Research Fellow at the Academy of Finland. Nikolina also holds the title of a Docent (Adjunct Professor) at the University of Turku and acts as Associate Editor of Business Ethics, the Environment & Responsibility Journal. Her research focuses on the role of individuals in corporate branding, entrepreneurship, and the co-creation of value in business-to-business relationships and networks. In particular, she is studying the importance of Interactive Network Branding for SMEs in business markets. Wilhelm Barner-Rasmussen (PhD) is Professor at Åbo Akademi University, School of Business and Economics, Finland. His research focuses on knowledge sharing and communication, especially in international contexts and with a focus on issues related to language. He has published in outlets including International Business Review, Industrial Marketing Management, Journal of Management Studies, Journal of International Business Studies, Journal of World Business, and Journal of International Management.