Business & Economics Books:

Industrial Collaboration with Japan

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Format:

Hardback
$403.99
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Description

This study looks at the experiences of European and American companies that have collaborated with their Japanese competitors in the fields of computers, consumer electronics, automobiles and aero-engines, by forming joint ventures, designing products together and pursuing complementary marketing strategies. It examines why these companies have chosen to collaborate rather than compete; whether the Japanese companies have proved to be reliable partners; whether the non-Japanese have been left behind; and what the future of such collaboration may be.
Release date Australia
September 8th, 2010
Author
Audiences
  • General (US: Trade)
  • Professional & Vocational
  • Tertiary Education (US: College)
Pages
144
Dimensions
156x234x10
ISBN-13
9780415588621
Product ID
7247823

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