Industry as a Player in the Political and Social Arena

Name: Industry as a Player in the Political and Social Arena
SKU: 5261449
Price: 265.99 AUD
Availability: InStock

Defining the Competitive Environment

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Hardback

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Description

Changing social values, scepticism of corporate behaviour and regulation are forcing firms to recognise the impact of these issues on potential success. Political and social action can impact dramatically on individual firms and industry-wide competitiveness by changing rules by which competition occurs. In addition, policies that restrict trade in the international arena, regulatory interventions that impose additional costs and public interest group activities that challenge the legitimacy of the firm and industry product and service offerings also alter the rules of competition. Firms and industries that learn to play by the new rules of engagement can significantly improve their competitive positioning within the economy.

Author Biography:

JOHN F. MAHON is Professor of Management Policy in the School of Management at Boston University. Dr. Mahon has written many articles and three books on related subjects. RICHARD A. McGOWAN is Visiting Professor of Economics at Boston College. Dr. McGowan is the author of two books, Business, Politics, and Cigarettes: Multiple Levels, Multiple Agendas (Quorum, 1995) and State Lotteries and Legalized Gambling: Painless Revenue or Painful Mirage (Quorum, 1994).

Release date Australia

June 30th, 1996

Author

Audiences

Postgraduate, Research & Scholarly
Professional & Vocational
Undergraduate

Pages

232

Dimensions

152x229x17

ISBN-13

9780899309781

Product ID

5261449

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