Influence of Social Media in Promoting Sportswear Brands and Consumer Decision Making

By:

Vikas Kumar

Format:

Paperback / softback

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Description

Social media is new age media which has presented an opportunity to marketers to communicate their product offerings to the target customers. Social media embodies low-cost tools used to combine technology with social interaction. These tools are internet and mobile based. Facebook, Twitter, Instagram and YouTube are some of the most used social media platforms (Gaál, 2015). Brand promotions are now done via social media apart from the traditional media. Every major sportswear brand has presence on one or many social media sites, including Facebook, Twitter, Instagram, and Youtube. Social media presents marketers one more way to communicate with peers, customers, and potential consumers. It personalizes the "brand" and helps in spreading the message in a relaxed and conversational way (Whitler,2017).

Release date Australia

January 20th, 2023

Author

Vikas Kumar

Pages

134

Audience

General (US: Trade)

Dimensions

152x229x7

ISBN-13

9785120150330

Product ID

36502525

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