The purpose of this workbook is to introduce you to the key concepts concerning the creation and assessment of new business ideas, and to provide worksheets to help you through the process of developing and assessing your idea. We hope you find it useful, and we welcome your feedback. The workbook is divided into two sections. In the first section we discuss some of the key concepts pertaining to innovation, and the second section consists of a series of worksheets that you can use to assess any new business idea that you may be considering, by helping you gather and structure the information you'll need to make a sound decision about going forward. This workbook is part of the The Innovation Mastery Library and accompanies the InnovationLabs Innovation Mastery online course, the most complete online course in innovation available anywhere. Learn more at www.mastery.innovationlabs.com.