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Innovationsfuhrerschaft Durch Open Innovation: Chancen Fur Die Telekommunikations-, It- Und Medienindustrie on Paperback
Innovationsfuhrerschaft Durch Open Innovation: Chancen Fur Die Telekommunikations-, It- Und Medienindustrie on Paperback
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Innovationsfuhrerschaft Durch Open Innovation

Chancen Fur Die Telekommunikations-, It- Und Medienindustrie
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Description

Die Telekommunikations-, IT- und Medienindustrien mussen sich den Herausforderungen der Globalisierung, der Konvergenz und den neuen Wertschopfungsketten stellen. Der Schlussel dazu ist Innovation, Open Innovation" vielleicht das Zauberwort. Die Methode hat Einfluss auf Geschaftsmodelle, die Unternehmenskultur, auf die Kommunikation mit Nutzern und Lieferanten sowie die Gestaltung von Wertschopfungsketten. Die Buchbeitrage gehen der Bedeutung von Innovation fur den kommerziellen Erfolg von Erfindungen nach."
Release date Australia
November 13th, 2008
Audience
  • General (US: Trade)
Contributors
  • Edited by Arnold Picot (Univ. of Munich University of Munich University of Munich University of Munich University of Munich University of Munich Unive
  • Edited by Stefan Doeblin
Country of Publication
Germany
Illustrations
black & white illustrations, bibliography
Imprint
Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Pages
214
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Dimensions
155x234x13
ISBN-13
9783540877547
Product ID
5765452

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