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Inside the BBC and CNN

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Inside the BBC and CNN

Managing Media Organisations

Format

Paperback / softback

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Inside the BBC and CNN by Lucy Kung-Shankleman
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Description

Inside the BBC and CNN provides a unique insight into two of the world's best-known media organisations, during a period of great change and new challenges. The BBC and CNN have very different histories, remits and identities, but both must now compete to provide news in a media environment being reshaped by increasing competition, globalisation, digitisation and convergence. Drawing on intensive research carried out among senior managers in both organisations, Lucy Kung-Shankleman's study explores the beliefs and attitudes that shape management priorities and broadcasting policy. More controversially, it examines how each organisation's distinct cultural beliefs - about broadcasting's fundamental purpose, about the nature of competition, and about the relationship between competition and quality - have laid the foundations for their current and past success, but could now threaten to limit their ability to respond to the unprecedented changes underway in the world's media landscape.

Author Biography

Lucy Kung is Project Manager at the Institute for Communications and Media at the University of St Gallen, Switzerland.
Release date Australia
August 10th, 2000
Contributor
Edited by Lucy Kung-Shankelman
Country of Publication
United Kingdom
Illustrations
5 Tables, black and white
Imprint
Routledge
Pages
256
Dimensions
156x234x14
ISBN-13
9780415213226
Product ID
1739771

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