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Internal Marketing on Hardback by William Winston
Internal Marketing on Hardback by William Winston
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Internal Marketing

Your Company's Next Stage of Growth
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Hardback
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Description

In today's business world, competence is no longer enough in an employee;competent employees are merely a starting point. Internal Marketing: Your Company's Next Stage of Growth details how you can improve employee effectiveness and therefore businessby marketing your firm to employees so they can more effectively serve outside customers and consumers. Employees need to be knowledgeable about their firm and confident in it and its products and services in order to perform their duties in an optimal manner. From this book, you will gain a thorough knowledge and understanding of the concept of internal marketing, how it can be implemented, and the benefits that will result.
Release date Australia
February 7th, 1996
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
  • Undergraduate
Pages
176
Dimensions
156x216x18
ISBN-13
9780789060051
Product ID
3466901

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