As online shopping becomes the only part of the most retailers' businesses that continue to grow through the downturn, internet retailing is one business strategy that you can't ignore. "Internet Retailing" looks at the latest thinking and trends on best practice to provide you with the grounding you need to expand your business. With particular focus on how the recession has affected the way that consumers shop online, "Internet Retailing" covers all the aspects of online merchandising, including an overview of the elements of an internet retailing business, today's internet shopper, building a customer acquisition plan, customer engagement, mobile retailing and how to manage an internet retailing business. Including analysis on the impact of social media and online communities on shoppers, "Internet Retailing" will tell you how to increase sales without cutting prices or major investment and how to maintain market share.

Author Biography

Sarah Clelland is the marketing manager for e-commerce technology and consultancy provider, Snow Valley. Her clients have previously included Clarks, Levi's, Majestic Wine and LK Bennett.