Into--and Out of--The GAP

A Cautionary Account of an American Retailer

By:

Louis E.V. Nevaer

Format:

Hardback

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Description

How did America's largest clothing retailer, an institution that changed the way Americans shopped and dressed, manage to rise so fast, then fall so hard? From its boom years in the 1970s, Gap's performance went from bad to dismal. By the close of the 1990s, there was severe doubt it could survive at all. Gap's alleged labor practices around the world didn't help either. Nevaer leads you through the boom years of this extraordinary corporation, the acquisitions that soured, the product strategies that failed, and thus through the social history of America during those churning years.

Author Biography:

LOUIS E. V. NEVAER is an economist, business entrepreneur, consultant, editor, and former publisher of newsletters on topics in international financial management.

Release date Australia

September 30th, 2001

Author

Louis E.V. Nevaer

Audiences

Postgraduate, Research & Scholarly
Professional & Vocational
Undergraduate

Pages

256

Dimensions

156x234x15

ISBN-13

9781567204384

Product ID

2303687

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