The Metaverse is broadly understood as the successor to today's internet, which involves countless interoperable and persistent virtual worlds, and is becoming increasingly integrated into the physical world, thereby creating a new medium and economy for work, business, entertainment, and innovation. Into the Metaverse is the first essential guide to understanding this ground-breaking platform and the opportunities it presents from a business perspective. Cathy Hackl draws upon her vast experience as a consultant, strategist and journalist to provide a fascinating yet accessible insight into how the Metaverse operates from a business perspective and the various opportunities it presents organizations of any size and sector. The book also explores the developments that are underway, which will allow readers to mitigate any risks and recognise the future potential of this platform. This will be illustrated with a variety of first-hand interviews with leading experts in the field alongside an array of engaging case studies which explores businesses that have already excelled in the Metaverse