Who said that sports cannot be fashionable and that "fan-wear" in the sport market should only be presented in a traditional style? The intention of my final thesis project is to establish a company, "Jerry's Design Studio" (JDS), to create a new brand called "Jerry's Dugout" with original and innovative designs to provide "a new look for fan-wear" for Major League Baseball fans. The position of JDS will to begin as a wholesaler and apply for the Major League Baseball license to be a licensee in order to forge the alliance with MLB to gain admittance into their vendor matrix. In addition, MLB is a well-known sports organization of American professional baseball teams and players with a global fan base, and fans will recognize Jerry's Dugout as one of their authorized brands.