Journalism

State of the Art

By:

Jim Willis

Format:

Paperback / softback

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Around 18-28 June using International Courier

Description

This book summarizes some 200 media studies many from the journal "Journalism Quarterly". In a paraphrased format, and using informal terms, the author arranges some interesting studies of the 1980s into eight subject headings including ethics law, and the journalist; advertising in the 1980s; polling and precision journalism; and predictors of readership. For many years there has been a gap between media researchers and the practicing journalist. Published research about journalism as a discipline seldom gets in the newsroom. Viewing the gap between the researcher and practitioner, Willis offers comments from both sides. He surveys nearly 150 news executives on media research and looks at what factors cause readers or viewers to pay attention to the news media. From trends in the industry to types of audiences, this book presents practical research studies.

Author Biography:

Jim Willis is associate professor of Journalism at Ball State University and is an Indianapolis-based consultant to the media. A veteran of 12 years in newspapers, Willis is a former editor at the Dallas Morning News and reporter at the Daily Oklahoman, and he holds the PhD in journalism from the University of Missouri. His first book, Surviving in the Newspaper Business, appeared in 1988.

Release date Australia

December 6th, 1989

Author

Jim Willis

Audiences

Postgraduate, Research & Scholarly
Undergraduate

Interest Age

From 7 to 17 years

Pages

220

Dimensions

152x229x13

ISBN-13

9780275932442

Product ID

10085974

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