I'm assuming that there is a reason why the manufacturer says suitable for ages 1+, but I can't work out why – there aren't any small or sharp parts and our baby loved it from about four months old. The nose and ears are just the right shape for sucking (better than the other characters in the series), and the neck makes it easy for small hands to grasp. We got a good six months of daily play out of it before it got boring. I suspect it will now become a favourite bath toy, as it sinks to the bottom of the tub!