Non-Fiction Books:

Leading Pharmaceutical Innovation

Trends and Drivers for Growth in the Pharmaceutical Industry

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Leading Pharmaceutical Innovation by Oliver Gassmann
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Description

Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies, aimed at generating sustainable competitive advantage for its protagonists based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of internationalisation, such as outside-in innovation in the early phases of R&D.
Release date Australia
March 3rd, 2008
Country of Publication
Germany
Edition
2nd ed. 2008
Illustrations
10 Tables, black and white; 47 Illustrations, black and white; XVI, 186 p. 47 illus.
Imprint
Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Pages
186
Dimensions
156x234x12
ISBN-13
9783540776352
Product ID
2496333

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