Leading Pharmaceutical Innovation

Name: Leading Pharmaceutical Innovation
SKU: 2496333
Price: 138.99 AUD
Availability: InStock

Trends and Drivers for Growth in the Pharmaceutical Industry

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Hardback

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Description

Pharmaceutical giants have doubled their investments in drug development in the past decade only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of cooperation and internationalization, such as open innovation in the early phases of R&D. Our findings are illustrated by cases from Europe, the US, and Asia.

Release date Australia

March 3rd, 2008

Author

Audience

Professional & Vocational

Edition

2nd ed. 2008

Illustrations

47 Illustrations, black and white; XVI, 186 p. 47 illus.

Pages

186

Dimensions

156x234x12

ISBN-13

9783540776352

Product ID

2496333

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