CINEMA 4D, developed by MAXON Computer GmbH in Germany, is a popular 3D application for students, professionals, and hobbyists. Beginners and seasoned professionals choose CINEMA 4D for its fast, easy workflow, and solid reliability. If you want to create jaw-dropping 3D renders quickly and easily, CINEMA 4D is the choice for you. It is capable of modeling, texturing, lighting, animating, rigging, and rendering. Apart from this, CINEMA 4D has modules such as MoGraph, XPresso, Hair, Dynamics, and so on that allow you to create stunning animations and physics simulations. CINEMA 4D comes in five variants: a core CINEMA 4D Prime variant, a Broadcast variant with additional broadcast features, a Visualize variant for architectural design, and a Studio variant that includes everything. Also, there a is a Lite variant which comes packaged with Adobe After Effects. Learn CINEMA 4D Studio R18 by Doing: Modeling, Texturing, Lighting, and Rendering textbook will walk you through the modeling, texturing, lighting, and rendering techniques with CINEMA 4D Studio R18. This book offers a hands-on exercise based strategy for all those beginner and intermediate users who want to master these techniques in CINEMA 4D. The units in this book take you step-by-step though the whole process. The strength of this book is that it teaches you modeling, texturing, lighting, and rendering in an easy-to-understand language. Numerous hands-on exercises and practical challenges are included in the book to hone your skills. In the hands-on exercises, the content under the How we will proceed heading summarizes the approach you will take to compete the exercise. Moreover, the content under the What just happened heading explains the working of the instructions to give you better idea about the result. Every unit begins with the topics covered in that unit and every unit ends with a Quiz that allows you to assess the knowledge gained. As the readers move from hands-on exercise to hands-on exercise, they will be gaining robust knowledge about the CINEMA 4D modules. Practical challenges allow you to experiment with what you have learned in the unit. One chapter of the book presents a foundation of techniques to help you build custom textures, maps, and designs using Photoshop. More info: goo.gl/8T1hEi