Business & Economics Books:

Lectures in E-Commerce

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$135.99
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Description

Although only a few years old, electronic commerce offers new ways of doing business that no business can afford to ignore. Numerous books have been published in the past few years, which consider individual aspects of electronic commerce. This book is a collection of selected contributions from reknowned researchers who specialize in the various facets of electronic commerce, namely economics, finance, information technology, and education. The basic goal is to give an overview of some of the most relevant topics in e-commerce.* Lectures in E-Commerce - Prof. Dr. Hannes Werthner and Prof. Dr. Martin Bichler* E-Commerce and the E-Economy - Dr. Paul Timmers (Head of Sector E-Commerce, European Commission, Brussel, Belgien)* Bundling and Competition on the Internet - Prof. Dr. Yannis Bakos (New York University, USA)*Changes in the Financial Services Industry - Prof. Dr. Hans Ulrich Buhl (Universitat Augsburg, Deutschland)* Auctions in E-Commerce - Prof. Dr. Rudolf Muller (International Institute of Infonomics and University of Maastricht, Niederlande)*Privacy and Security in Electronic Commerce - Prof. Dr. Grunther Muller (Universitat Freiburg, Deutschland)*XML: The Future of EDI - Prof. Dr. Peter Buxmann (Universitat Freiberg, Deutschland)*Show Me the Money: Measuring the Value of E-Commerce Technologies - Prof. Dr. Robert Kauffmann (Carlson School of Management, University of Minnesota, USA) *Understanding patterns of inquiry: Analysis of directed information search for tourism products - Prof. Dr. Daniel Fesenmaier (University of Illinois at Urbana-Champaign, USA) *Curriculum for Higher Education on E-Commerce - Prof. Dr. Paula Swatman (School of Business Information Technology, RMIT, University, Australia).
Release date Australia
October 17th, 2001
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
  • Undergraduate
Contributors
  • Edited by Hannes Werthner
  • Edited by Martin Bichler
Edition
Softcover reprint of the original 1st ed. 2001
Illustrations
66 Illustrations, black and white; VII, 216 p. 66 illus.
Pages
216
Dimensions
170x244x20
ISBN-13
9783211836231
Product ID
5809746

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