Legacy: The Names Behind the Brands

By:

Dona Herweck Rice

Format:

Paperback / softback

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Description

A rose by any other name would smell as sweet-but would a company by any other name sell as well? That's the million-dollar question behind every brand! More often than you may think, behind each brand is a person whose name may be better remembered for the product than for the person. Packed with fun facts and detailed sidebars, this informational text explores the inspirational stories of the people behind brand names such as Hilton, Hasbro, Hershey, and more. Packed with fun facts, fascinating sidebars, and featuring TIME content and images, this nonfiction book has text features such as a glossary, an index, and a table of contents to engage students in reading as they build their comprehension, vocabulary, and reading skills. The Reader's Guide and extended Try It! activity increase understanding of the material, and develop higher-order thinking. Check It Out! offers print and online resources for additional reading. Keep students reading from cover to cover with this captivating text!

Author Biography:

Dona does not know which is more fun-learning about the world through science, or writing books for children that tell all about it. She is glad she does not have to decide and can do both!

Release date Australia

August 1st, 2018

Author

Dona Herweck Rice

Audience

Primary & Secondary Education

Interest Age

From 9 to 18 years

Pages

Dimensions

135x198x5

ISBN-13

9781425849955

Product ID

28236964

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