Whether you're an entrepreneur looking for that competitive edge, or a long-time business on a quest to improve performance, Lessons from the Dead provides you with practical, real-life examples and "how to" advice on providing your customers with exceptional service driving both profitability and brand loyalty. From the stockroom to the boardroom, Lessons from the Dead is designed for anyone who interacts with customers. Through their sharing of stories and actionable steps, written in a simple conversational style, John & Nikki provide solutions for making your business standout from the competition. Through the application of the SOAR! PrincipleTM and CustomerMeTM mentality, you'll learn proven techniques to astound your customers and keep them coming back again and again.You'll also learn how to prevent turning your WOW into an OWW. The do's and don'ts of customer service is key to developing profitable, life-long relationships. With "below par" service becoming the norm today, Lessons from the Dead will give you the tools needed to stand head and shoulders above the rest. Technology and innovative concepts drive fascination, but the human touch is what still drives customer satisfaction. No disrespect intended but anyone can write a business book based on Disney or the Ritz Carlton where people want to spend their money. You have just picked up this little gem that will tell you how John and Nikki grew their business and created raving fans with their customer base providing one of the things people don't want...funerals.The principles shared in this book will help you, your team, and your company to take flight and soar to new heights through the application of proven techniques that bolster customer service. Although many of the techniques and examples shared are based on their business, they also provide examples of other companies that truly understand how to serve customers right.