In this book, you'll discover that any business success relies on the three concepts of attraction, conversion and retention of patients. If you can master all three, you'll be able to turbo boost your profits from aesthetics.You'll discover in this book: - The 3 M's of the marketing mix - My number one lead generation strategy that costs you no money upfront - How to reward salons and stay on the right side of the regulators - Which one sentence you need to use during the assessment that will keep you patients for life - The 4 P's that will significantly reduce patient complaints - How to carry out a full aesthetics assessment so your patients will request more and buy more of your services - don't be a line chaser - My 'GOLDEN TICKET' strategy that influences patients to keep on coming back - Why 99% of practitioners use gift vouchers the wrong way - How to create 'raving fan customers' so they can't stop telling their family and friends about your services