Reuben Setliff III, MD is a retired Otolaryngologist, board certified in the care of patients with ear, nose, and throat complaints. However, the last thirty years of his medical practice were limited exclusively to the care of patients with nasal and sinus complaints. During that time, he also pursued the goal of delivering increasingly better medical and minimally surgical solutions for sinus sufferers. What followed were multiple innovative break throughs in sinus care and surgical procedures, instruments, and techniques, leading to national and international recognition. He was among the first, if not the first, physician to open a sinus-only medical practice in the Midwest. More importantly, however, thousands of sinus sufferers found relief and a better quality of life under his care. That included those patients who, despite the best effort of other physicians, had failed to find relief.