Business & Economics Books:

Leveraging Cultural Diversity in Emerging Markets

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Paperback / softback
$45.99
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$67.95 save 32%
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Description

Leveraging cultural diversity is an important element for competing in the global market. Understanding the overall macroeconomic landscape of emerging and frontier markets enables corporations and international business professionals to fully realize the potential for strategic globalization. Most transnational and multinational corporations have made substantial progress in their globalization efforts by establishing operations in several countries and offshoring certain processes to countries with capabilities and growth potential. However, while these recent globalization efforts have their roots in cost arbitrage, successful companies must understand that globalization can be a means for shoring up competitive advantage to diversify intellectual capabilities and growth and improve quality enhancement opportunities. This book looks at how one can move forward from the current situation. Most people still see cultural differences as a barrier to success. The authors demonstrate how one can, instead, leverage from the cultural diversity and create better, more competitive companies, better leaders, and hopefully a safer and more sustainable world.

Author Biography:

Marcus Goncalves, EdD, is an international management consultant with more than 25 years of experience. He is the former CTO of Virtual Access Networks, which under his leadership was awarded the Best Enterprise Product at Comdex Fall 2001, leading to the acquisition of the company by Symantec. He holds an MS in computer information systems and a doctorate in educational leadership from Boston University. Marcus has been lecturing at Boston University and Brandeis University for the past 11 years.
Release date Australia
November 30th, 2015
Audience
  • Professional & Vocational
Pages
231
Dimensions
152x229x13
ISBN-13
9781631573132
Product ID
24534460

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