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Lexikon Der Presse- Und Offentlichkeitsarbeit on Hardback
Lexikon Der Presse- Und Offentlichkeitsarbeit on Hardback
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Lexikon Der Presse- Und Offentlichkeitsarbeit

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Description

Dieses Lexikon gibt in annahernd 2000 Stichworten einen aktuellen Uberblick uber die Fachterminologie der Presse- und Offentlichkeitsarbeit. Es bietet aktuelle, knappe und verstandliche Definitionen und Informationen - "facts to use." Literaturverweise am Ende der Hauptstichworter erschliessen weiterfuhrende Literatur. Das Lexikon richtet sich an PR-Praktiker, Journalisten, Studierende und Lehrende an Einrichtungen der Aus- und Weiterbildung im Bereich der Presse- und Offentlichkeitsarbeit, Werbe- und Marketingfachkrafte sowie interessierte Laien."
Release date Australia
March 21st, 2001
Audience
  • General (US: Trade)
Contributors
  • Edited by Detlef Jurgen Brauner
  • Edited by Jorg Leitolf
  • Edited by Martin Weigert, Dip
  • Edited by Robert Raible-Besten
Country of Publication
Germany
Imprint
Walter de Gruyter
Pages
447
Publisher
Walter de Gruyter
ISBN-13
9783486250305
Product ID
12358646

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