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Lights, Camera, Madison Avenue by Robert Naud
Lights, Camera, Madison Avenue by Robert Naud
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Lights, Camera, Madison Avenue

The Golden Age of Advertising
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Description

This inside look at the production of 20th century television commercials begins with a review of advertising's beginnings in the late 19th century and describes its development through the 1960s and early 1970s. The author, a career ""Mad man,"" recounts his experiences on commercial productions - both live and film - in theaters and studios in New York City, on the White House Lawn, along Rome's Appian Way, in Lady Astor's dining room and on the Tryall Golf Course in Jamaica, among other places. The technical challenges and solutions involved in producing high-end commercials for America's major corporations are detailed. The broadcast community's single-minded targeting of advertising at specific audiences is highlighted.

Author Biography:

Robert Naud is a native New Yorker with live television experience at ABC, NBC and CBS, an extensive background in commercial production at the pre-eminent advertising agencies McCann-Erickson and Young & Rubicam, and founder/director of a commercial production company in New York City and is a professor of commercial production at the School of Visual Arts in New York City, USA.
Release date Australia
December 30th, 2015
Author
Pages
208
Audiences
  • Postgraduate, Research & Scholarly
  • Undergraduate
Illustrations
17 photographs
Dimensions
152x229x15
ISBN-13
9781476662336
Product ID
23076318

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