Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver

Name: Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver
SKU: 20220132
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Description

Dave Kerpen's follow-up to his bestselling Likeable Social Media gives business owners and marketers time-tested strategies for growing revenueLikeable Business lays out the eleven strategies small- and mid-sized companies can use to leverage likeability to increase profits and spur growth. Kerpen explains how to ensure that every aspect of a business communicates transparency, accountability, responsiveness, and authenticity-which customers find more likeable than traditional marketing campaigns. Dave Kerpen is cofounder and CEO of the marketing firm Likeable Media. He has won three WOMMY awards from WOMMA for excellence in word-of-mouth marketing.

Author Biography:

Dave Kerpen is the CEO of Likeable Media, a social media and word of mouth marketing firm and author of the New York Times bestselling book Likeable Social Media. Dave is one of the leading experts on social media and Facebook marketing. Likeable was named one of the best places to work in New York City by Crain's in 2012

Release date Australia

December 16th, 2012

Author

Audience

Professional & Vocational

Illustrations

20 Illustrations, unspecified

Pages

240

Dimensions

158x229x15

ISBN-13

9780071800471

Product ID

20220132

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