Sarah Hopkyns is Assistant Professor of Applied Linguistics at Zayed University, Abu Dhabi, United Arab Emirates. She received her PhD in Educational Research in the discipline of Applied Linguistics from the University of Leicester, UK. Her research interests include cultural identities, language policy, translingual practice, linguistic landscaping, and English as a global language. Dr Hopkyns has published widely in journals such as Asian Englishes, Multilingua, Policy Futures in Education, and World Englishes, and she has contributed numerous chapters to edited volumes. She is the author of The Impact of Global English on Cultural Identities in the United Arab Emirates (Routledge, 2020). Wafa Zoghbor is Associate Professor at the Department of Languages, College of Humanities and Social Sciences, Zayed University. Her expertise in applied linguistics covers phonology and pronunciation, English as a lingua franca (ELF), EMI in higher education, Arabic dialects, and sociolinguistics. Dr Zoghbor has published in journals such as System, Intellectual Discourse, World Englishes, and Asian Englishes. Dr Zoghbor is an accredited professional international trainer in strategic planning and critical thinking, she was the Assistant Dean for Research at the University College, and she is currently advisor to the Provost for Professional Development and Special Initiatives at Zayed University.